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Friday, August 21, 2015 | Category: Blog

Brand Chemistry: 2012 College Rebrandings

Ken Seele reviews Canadian college visual identity redesigns from 2012. BC’s Douglas College replaced a makeshift logo with a striking, black-only visual identity that actually deconstructs the name of the... Read more

Ken Seele reviews Canadian college visual identity redesigns from 2012. BC’s Douglas College replaced a makeshift logo with a striking,... Read more

| Category: Blog

Brand Chemistry: 2010 College Rebrandings

Ken Steele continues his review of Canadian college visual identity redesigns with those completed in 2010: beginning with Ontario’s Northern College. Mohawk College revised its visual identity several times, most... Read more

Ken Steele continues his review of Canadian college visual identity redesigns with those completed in 2010: beginning with Ontario’s Northern... Read more

| Category: Blog

Brand Chemistry: 2009 College Rebrandings

Ken Steele reviews some Canadian college rebrandings from 2009, starting with Newfoundland and Labrador’s College of the North Atlantic, and Manitoba’s University College of the North. Niagara College revised its... Read more

Ken Steele reviews some Canadian college rebrandings from 2009, starting with Newfoundland and Labrador’s College of the North Atlantic, and... Read more

| Category: Blog

Brand Chemistry: 2007/8 College Rebrandings

Ken Steele begins his review of logo redesigns at Canadian colleges with those completed in 2007 and 2008. Ken was directly involved in the rebranding of Lethbridge Community College, in... Read more

Ken Steele begins his review of logo redesigns at Canadian colleges with those completed in 2007 and 2008. Ken was directly involved in the... Read more

| Category: Blog

Brand Chemistry 101 – Introduction

Ken Steele explains the metaphor of “brand chemistry”™ as it applied to higher education marketing. College and university ranking systems are too simple and one-dimensional to guide a brand strategy.... Read more

Ken Steele explains the metaphor of “brand chemistry”™ as it applied to higher education marketing. College and university ranking... Read more

Monday, May 19, 2008 | Category: PSE Fairs

Integrated Marketing & Branding in Seattle

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May 19-21, 2008. Much of the program focused on fundamentals,... Read more

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May... Read more

Monday, October 8, 2007 | Category: Book Reviews

Can an institutional brand ever be Cool?

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew Essex. (New York: Atria Books, 2007.) Plenty of marketing books... Read more

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew... Read more

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