Eduvation Blog

Brand Chemistry: 2007/8 College Rebrandings

Ken Steele begins his review of logo redesigns at Canadian colleges with those completed in 2007 and 2008. Ken was directly involved in the rebranding of Lethbridge Community College, in southern Alberta, back in 2007, and he explains the connotations intended in the new logo. (He takes no responsibility for the “totally new’d” Towel Guy, though). NAIT, the Northern Alberta Institute of Technology, revamped a 1970s-style logo to replace it with a new shield-like logo featuring NAIT’s “technology globe”. Red Deer College abandoned an overly clever and representational logo to replace it with a streamlined acronym, “RDC”, with a neon green arc.

Check out Eduvation’s brand strategy services.

For exclusive preview access to future episodes of “Ten with Ken”, be sure to subscribe to Eduvation’s “in the loop” email newsletter.

Post a Comment

Your email is never published nor shared. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Please answer the question below to confirm that you are not a spambot * Time limit is exhausted. Please reload CAPTCHA.

All contents copyright © 2014 Eduvation Inc. All rights reserved.