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Browsing posts tagged with Marketing

COVID Campaigns

Since my last roundup of “COVIDeos”, colleges and universities have started to release proper commercials, ads and marketing campaigns in this time of pandemic. ┬áMessaging started cautious, essentially PSAs encouraging social distancing and staying at home, but turned to encouragement for... Read more

Since my last roundup of “COVIDeos”, colleges and universities have started to release proper commercials, ads and marketing campaigns in... Read more

Coping with COVID-19

Crisis Communications

Check out all of our COVID-19 coverage and analysis. An emergent global pandemic puts unprecedented pressure on campus communicators to manage the flow of information in a rapidly-evolving crisis. The COVID-19 pandemic has captured public and media attention worldwide, creating anxiety and even panic among... Read more

Check out all of our COVID-19 coverage and analysis. An emergent global pandemic puts unprecedented pressure on campus communicators to manage the... Read more

OUF 2016: What’s New in Recruitment Marketing?

What's New in Recruitment?

In the second episode from the 2016 Ontario Universities’ Fair, Ken Steele surveys the exhibit floor and interviews university representatives to summarize what’s new in student recruitment marketing this fall. (See the first, “Why Go to the OUF?“). This podcast includes some... Read more

In the second episode from the 2016 Ontario Universities’ Fair, Ken Steele surveys the exhibit floor and interviews university representatives... Read more

2015 OUF Overview

Student FAQs at the Fair

In this special extended 15-minute episode, Canada’s most trusted higher ed monitor and futurist, Ken Steele, returns to North America’s largest PSE exhibition, the Ontario Universities’ Fair. Attracting about 120,000 prospective students and parents each year, the OUF is the second-largest... Read more

In this special extended 15-minute episode, Canada’s most trusted higher ed monitor and futurist, Ken Steele, returns to North America’s... Read more

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