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Browsing posts tagged with branding

Brand Chemistry: Christian College Brands

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college) brand positions and reputational challenges. in Canada, religious affiliation is most intense in Quebec and the Atlantic provinces. There are 34 member... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college)... Read more

Brand Chemistry: New Universities

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges and universities because of name changes. Sometimes any name change is an improvement, such as the renaming of Beaver College or Kinki University. in Canada, most... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges... Read more

Brand Chemistry: Trends in College Logo Design

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build goodwill and trust, to be top of mind, to command a premium price point, or to build a tribal following of raving fans. A visual identity is a critical piece of... Read more

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build... Read more

Brand Chemistry: 2014 College Rebrandings

Ken Steele completes his review of Canadian college visual identity redesigns (for now) with those completed in 2014. London Ontario’s Fanshawe College revised its “4-F” icon with the “North Star.” Georgian College replaced a serif wordmark and its green leaf accent with a bold... Read more

Ken Steele completes his review of Canadian college visual identity redesigns (for now) with those completed in 2014. London Ontario’s Fanshawe... Read more

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