Eduvation Blog

Browsing posts tagged with Branding

COVID Campaigns

Since my last roundup of “COVIDeos”, colleges and universities have started to release proper commercials, ads and marketing campaigns in this time of pandemic.  Messaging started cautious, essentially PSAs encouraging social distancing and staying at home, but turned to encouragement for... Read more

Since my last roundup of “COVIDeos”, colleges and universities have started to release proper commercials, ads and marketing campaigns in... Read more

Embracing Engagement at SFU

Embracing Engagement at SFU

At BC’s Simon Fraser University, “the Engaged University,” the slogan is much more than mere marketing; it’s the focus for the institution’s planning framework.   (Although yes, it also helps differentiate the university’s brand.) SFU president Andrew Petter invited Ken Steele for a campus site... Read more

At BC’s Simon Fraser University, “the Engaged University,” the slogan is much more than mere marketing; it’s the focus for the... Read more

One-Word Wonders: 10 Recent Higher Ed Brands

10 Recent Higher Ed "One-Word Wonders"

Ken returns to the Brand Chemistry™ lab to round up 10 recent examples of colleges and universities that have focused their brands on a single word.   It can be a real challenge to get campus-wide consensus, but there’s a growing trend to quite literally “own a word” in the higher ed... Read more

Ken returns to the Brand Chemistry™ lab to round up 10 recent examples of colleges and universities that have focused their brands on a single... Read more

Higher Ed Branding: The Bold & The Brave

Higher Ed Branding: The Bold & The Brave

Brescia University College (ON) & Maryville University (MO) College and university marketers have to work hard to gather research and build campus consensus around a new brand position. Although the goal is to develop a distinctive position, the reality is that many higher ed branding projects result in... Read more

Brescia University College (ON) & Maryville University (MO) College and university marketers have to work hard to gather research and build... Read more

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