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Friday, September 20, 2024 | Category: Branding

Niagara Makes a Splash!

ep801 – Sept 2024 In this episode of Ten with Ken, host Ken Steele sits down with Dorita Pentesco, Director of Marketing & Recruitment at Niagara College, and Carmen Serravalle,... Read more

ep801 – Sept 2024 In this episode of Ten with Ken, host Ken Steele sits down with Dorita Pentesco, Director of Marketing & Recruitment at... Read more

Wednesday, May 13, 2020 | Category: COVID-19, Videos

Since my last roundup of “COVIDeos”, colleges and universities have started to release proper commercials, ads and marketing campaigns in this time of pandemic. Messaging started cautious, essentially PSAs encouraging... Read more

Since my last roundup of “COVIDeos”, colleges and universities have started to release proper commercials, ads and marketing campaigns in... Read more

Thursday, September 27, 2018 | Category: PSE Fairs, Videos

Embracing Engagement at SFU

At BC’s Simon Fraser University, “the Engaged University,” the slogan is much more than mere marketing; it’s the focus for the institution’s planning framework. (Although yes, it also helps differentiate... Read more

At BC’s Simon Fraser University, “the Engaged University,” the slogan is much more than mere marketing; it’s the focus for the... Read more

Thursday, September 20, 2018 | Category: Videos

One-Word Wonders: 10 Recent Higher Ed Brands

Ken returns to the Brand Chemistry™ lab to round up 10 recent examples of colleges and universities that have focused their brands on a single word. It can be a... Read more

Ken returns to the Brand Chemistry™ lab to round up 10 recent examples of colleges and universities that have focused their brands on a single... Read more

Sunday, September 16, 2018 | Category: Videos

Higher Ed Branding: The Bold & The Brave

Brescia University College (ON) & Maryville University (MO) College and university marketers have to work hard to gather research and build campus consensus around a new brand position. Although the... Read more

Brescia University College (ON) & Maryville University (MO) College and university marketers have to work hard to gather research and build... Read more

| Category: Videos

Wonky Higher Ed Branding

American University, Washington DC Sure, your brand needs to “own a word” in the minds of your customers. But what if some think it’s an insult? Ken Steele has been... Read more

American University, Washington DC Sure, your brand needs to “own a word” in the minds of your customers. But what if some think it’s an... Read more

Thursday, September 13, 2018 | Category: Videos

The Wild West of Higher Ed Branding

Wild West of Higher Ed Branding: Wyoming Cowboys

University of Wyoming When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist or racist implications, what do you do? In the “Wild West”... Read more

University of Wyoming When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist... Read more

Thursday, July 13, 2017 | Category: Videos

Branding Misfires II: 2015-2017

Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni. In part 1, we looked at... Read more

Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni. In part... Read more

Friday, July 7, 2017 | Category: Videos

Branding Misfires I: 2015-2017

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds of a backlash are 10%... Read more

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds... Read more

Thursday, June 29, 2017 | Category: Videos

World’s Best Rebrands (Part 2)

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings – those... Read more

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best... Read more

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