MarCom Roundtables

Since 2017, Ken Steele has been facilitating several year-round, private groups of select higher ed Chief Marketing Officers (or CMOs) across Canada, divided into circles based on institutional characteristics, so that member challenges and concerns will align:

University CMOs

The University CMO Roundtable (uCMO) is now entering its 5th year, and engages about a dozen marketing communications leaders from universities coast to coast. Generally their titles include AVP Marketing, VP University Relations, Executive Director of Communications & Marketing, Chief Communications Officer, or AVP Strategic Communications. The group meets 8x annually via Zoom, and interacts using a private email listserv, MS Teams channel, LinkedIn group and DropBox server.  More Details

College CMOs

The College CMO Roundtable (cCMO) is launching this fall, as a group for marketing communications leaders at smaller colleges and community colleges to meet and discuss shared concerns. The group meets 8x annually via Zoom, and interacts using a private email listserv, MS Teams channel, LinkedIn group and DropBox server.  More Details

Polytechnic Guild

The Canadian Colleges & Institutes MarCom Leaders’ Guild (the Guild) was established in 2016, and for the past 3 years Ken has been facilitating its quarterly Zoom meetings and annual in-person retreats. Prospective members must meet specific criteria and be approved by a majority vote of the existing member institutions, which are generally large polytechnics. The group meets 4x annually via Zoom, and interacts using a private email listserv, MS Teams channel, LinkedIn group and DropBox server.  More Details

For further information about joining any of these groups, please contact Ken Steele.

Way back when Zoom was unfamiliar to most people, we prepared this short demo video to explain the concept of a virtual roundtable…

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