CMO Roundtable

Engage with a supportive community of your peers, facilitated personally by Ken Steele, for networking, advice, professional development, and a growing range of resources.

Since the first Zoom gathering of a half-dozen colleagues in early 2017, almost 250 marcom leaders at Canadian colleges, universities and polytechnics from coast to coast have joined the CMO Roundtable. They’ve shared their challenges and solutions, exchanged org charts and marketing samples, compared notes on vendors and platforms, and shared generously of their experiences and expertise. They’ve even gathered in person for several two-day “Summits” packed with formal and informal learning opportunities.

Senior marcom leaders can join the CMO Circle, giving you full access to all the resources open to free “Reader” members, Inner Circle members, and MarCom Circle members, PLUS:

  • An exclusive area for private interactive chat, threaded conversations and polls specifically about CdnPSE marcom leadership issues like budget, strategy, management and policy.
  • 4 annual Zoom sessions for CMOs (in addition to the 4 or more sessions on MarCom).
  • The CMO Archive of about 70 previous Roundtable discussions, slides and resources.
  • Access to resource collections of more than 600 higher ed video reviews, brand campaigns, marcom org charts, policies, and more.
  • An annual subscription to Eduvation’s Brandscape™ research series, with comprehensive analysis of $1.2 billion in marketing spending by almost 200 Canadian colleges, polytechnics and universities from coast-to-coast.
  • Opportunity to attend in-person CMO Summits (as they are held).

Ken introduces the concept and vision behind Eduvation Circles in this 5-min video:

 

Individual marcom leaders can join the CMO Circle for $2,400 per year, by credit card or invoice.

(Use a credit card to subscribe on the Circles platform here, or contact Ken Steele to arrange for invoicing.)

Or, add up to 4 more members of your team for just $1,000 more!

Most institutions join the CMO Roundtable with an institutional membership, billed annually. This package includes up to 5 members in the CMO Circle (or just the MC Circle, as you see fit), for $3,400 Cdn. Compared to 5 individual subscriptions ($12,000/yr), that’s a 72% discount! The individual contacts can be transferred within your institution, to new hires or colleagues with new responsibilities, too.

Institutional CMO members can also purchase additional MC Circle seats, to provide networking, support and PD opportunities to a larger number of intermediate marcom managers, team members, and even decentralized campus communicators across the institution. (Think of the MC Circle as a sort of “CMO junior” for your broader team!)

Person/Yr Person/Mo Discount
1-5 CMO or MC members Included $57 60%
6-10 MC members $300 ea $25 45%
11-20 MC members $240 ea $20 55%
21-30 MC members $220 ea $18 60%
31-40 MC members $190 ea $16 65%
41+ MC members $170 ea $14 70%

 

To discuss Institutional CMO membership, please reach out anytime: ken@eduvation.ca

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