Eduvation Blog

Browsing posts tagged with Youth Culture

What to make of “the Gamer Generation”

Ken Steele’s reflections on the book, Gamers go to College, by Craig Westman and Penny Bouman. (Washington DC: AACRAO, 2006). $70 US. In a nutshell: I bought the book, and I wanted to buy the argument, but after reading it, I just can’t. Gamers Go to College is written by three administrators... Read more

Ken Steele’s reflections on the book, Gamers go to College, by Craig Westman and Penny Bouman. (Washington DC: AACRAO, 2006). $70 US. In a... Read more

Can an institutional brand ever be Cool?

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew Essex. (New York: Atria Books, 2007.) Plenty of marketing books are immediately applicable to college and university recruitment marketing, but this one probably... Read more

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew... Read more

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