Subscribe to Eduvation’s Brandscape™, and get instant access to continually updated competitive intelligence and analysis:
Marketing Spend data tracking $4 billion in marketing activity, across 16 fiscal years, for 190+ Canadian colleges and universities from coast to coast. Graph it in dollars, budget ratio, or per-student – 5 different ways, including actuals, year-over-year shifts, indexed over time, and benchmarked against your comparison set. Detailed footnotes explain data sources and abnormalities, including feedback from CMOs at the institution.
Custom Comparison Sets including sector, language, province, and more – and you can hand-pick as many comparison institutions as you like!
Canadian Benchmarks on marketing budgets for any comparison set – as an average over time, or by individual year. Instantly see how your institution performs!
Outcome Data including domestic and international enrolment, OUAC applications and confirmations, $124 billion in research funding, $11 billion in charitable donations, and 2 kinds of Maclean’s rankings. (Again, you can graph outcomes 5 different ways, against any comparison set you wish.)
Map the Landscape with our proprietary Brandscape™ Maps, showing the marketing activity of your institution and its competitors at a glance!
Impact Analysis of how shifts in marketing spend impact applications, enrolment, research funding and/or rankings, up to 5 years later! (These features are still very much in beta, but are being refined with feedback from the CMO community.)