Subscribe to Eduvation’s Brandscape™ report series, and get immediate, affordable competitive intelligence on more than 200 Canadian colleges and universities from coast to coast, including data on annual domestic and international enrolment trends – up to the present! – plus detailed annual and trendline statistics on marketing spends, budget ratios, and per-student spends. We’ve analyzed thousands of federal filings and even more internal reports, media accounts, and published sources to detail $1.3 billion in marketing activity. And we’re continuously updating and expanding these evergreen reports throughout the year!
We’ve found innovative, intuitive ways to graph your competitive landscape – showing size of marketing budget, spend per-student and budget ratio for all your competitors, by region and/or sector.
Compare your own marketing budget, per-student spend and budget ratio to specific comparator institutions, or to benchmarks for your entire sector, region, or select competitive set.
Eduvation is exploring new ways to analyze and interpret the Brandscape™ data, like considering the impact of pandemic and economic factors on institutional budgets, evaluating dependency on international enrolments, or assessing the ROI of marketing spends on shifts in institutional enrolment, research funding, and reputation rankings. And the community of subscribers is invited to periodic online presentations and discussions, and has the opportunity to request additional data or analysis!
Brandscape™ reports come bundled with membership in Eduvation’s national CMO Circle. Read more about the CMO Roundtable.
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