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Browsing posts tagged with Strategy

Brand Chemistry 101 – Introduction

Ken Steele explains the metaphor of “brand chemistry”™ as it applied to higher education marketing. College and university ranking systems are too simple and one-dimensional to guide a brand strategy. Typically the size, age, and research-intensity of a university explained its placement in the... Read more

Ken Steele explains the metaphor of “brand chemistry”™ as it applied to higher education marketing. College and university ranking... Read more

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