Friday, August 21, 2015 | Category: Brand Chemistry
Ken Seele reviews Canadian college visual identity redesigns from 2012. BC’s Douglas College replaced a makeshift logo with a striking, black-only visual identity that actually deconstructs the name of the college. Vancouver Community College replaced a forest-green logo of torn-paper mountains with a vibrant neon green curve that suggests both mountains and waves. VCC faces particular challenge standing out in a crowded marketplace with many other organizations claiming the “VCC” acronym. Edmonton’s NorQuest College replaced a tired swoosh logo to replace it with an icon evocative of a university coat of arms.
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