Eduvation Blog

Brand Chemistry: 2012 College Rebrandings

Ken Seele reviews Canadian college visual identity redesigns from 2012.  BC’s Douglas College replaced a makeshift logo with a striking, black-only visual identity that actually deconstructs the name of the college.  Vancouver Community College replaced a forest-green logo of torn-paper mountains with a vibrant neon green curve that suggests both mountains and waves.  VCC faces particular challenge standing out in a crowded marketplace with many other organizations claiming the “VCC” acronym.  Edmonton’s NorQuest College replaced a tired swoosh logo to replace it with an icon evocative of a university coat of arms.

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