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Friday, August 21, 2015 | Category: Blog

Brand Chemistry: New Universities

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges and universities because of name changes. Sometimes any name... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges... Read more

| Category: Blog

Brand Chemistry: Trends in College Logo Design

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build goodwill and trust, to be top... Read more

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build... Read more

| Category: Blog

Brand Chemistry: 2014 College Rebrandings

Ken Steele completes his review of Canadian college visual identity redesigns (for now) with those completed in 2014. London Ontario’s Fanshawe College revised its “4-F” icon with the “North Star.”... Read more

Ken Steele completes his review of Canadian college visual identity redesigns (for now) with those completed in 2014. London Ontario’s Fanshawe... Read more

| Category: Blog

Brand Chemistry: 2013 College Rebrandings

Ken Steele reviews visual identity redesigns at Canadian colleges in 2013. New Brunswick Community College (NBCC) replaced its sailing ship with a multi-coloured “N” evoking the various landscapes of New... Read more

Ken Steele reviews visual identity redesigns at Canadian colleges in 2013. New Brunswick Community College (NBCC) replaced its sailing ship with a... Read more

| Category: Blog

Brand Chemistry: 2012 College Rebrandings

Ken Seele reviews Canadian college visual identity redesigns from 2012. BC’s Douglas College replaced a makeshift logo with a striking, black-only visual identity that actually deconstructs the name of the... Read more

Ken Seele reviews Canadian college visual identity redesigns from 2012. BC’s Douglas College replaced a makeshift logo with a striking,... Read more

| Category: Blog

Brand Chemistry: 2010 College Rebrandings

Ken Steele continues his review of Canadian college visual identity redesigns with those completed in 2010: beginning with Ontario’s Northern College. Mohawk College revised its visual identity several times, most... Read more

Ken Steele continues his review of Canadian college visual identity redesigns with those completed in 2010: beginning with Ontario’s Northern... Read more

| Category: Blog

Brand Chemistry: 2009 College Rebrandings

Ken Steele reviews some Canadian college rebrandings from 2009, starting with Newfoundland and Labrador’s College of the North Atlantic, and Manitoba’s University College of the North. Niagara College revised its... Read more

Ken Steele reviews some Canadian college rebrandings from 2009, starting with Newfoundland and Labrador’s College of the North Atlantic, and... Read more

| Category: Blog

Brand Chemistry: 2007/8 College Rebrandings

Ken Steele begins his review of logo redesigns at Canadian colleges with those completed in 2007 and 2008. Ken was directly involved in the rebranding of Lethbridge Community College, in... Read more

Ken Steele begins his review of logo redesigns at Canadian colleges with those completed in 2007 and 2008. Ken was directly involved in the... Read more

| Category: Blog

Brand Chemistry 101 – Introduction

Ken Steele explains the metaphor of “brand chemistry”™ as it applied to higher education marketing. College and university ranking systems are too simple and one-dimensional to guide a brand strategy.... Read more

Ken Steele explains the metaphor of “brand chemistry”™ as it applied to higher education marketing. College and university ranking... Read more

Wednesday, April 15, 2015 | Category: Blog, Sharp Thinking

Valediction & Commencement

Yes, I know, it's the University of Washington campus...

Springtime has finally come to Canada (well, mostly), and as we approach the bittersweet end to the academic year, the natural world is simultaneously erupting with fresh blossoms that emphasize... Read more

Springtime has finally come to Canada (well, mostly), and as we approach the bittersweet end to the academic year, the natural world is... Read more

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