Institution: Dalhousie University, Nova Scotia
Most major universities want to publicize the remarkable research being conducted by its faculty. Dalhousie University came up with a snappy way to brand those stories: DalPower. A series of colourful ads featuring very high quality photos, striking headlines, and brief copy conveyed the idea concisely and memorably. Dal’s YouTube channel features a series of very brief video clips describing interesting research.
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