Bright Ideas

Recent Marketing Ideas

Saudi enrolments in US declining precipitously

After a decade of growth, North American universities brace for declines in Saudi Arabian students... Read more

New visual identity for Northern Lakes College

New visual identity for Northern Lakes College

The dynamic new logo replaces one from 1998, retaining the eagle as a symbol of strength and... Read more

Microsoft acquires LinkedIn for $26 B

Microsoft acquires LinkedIn for $26 Billion

Expect integration of LinkedIn and MS Office/Outlook, more resources for online training,... Read more

Pokémon GO popularizes augmented reality

Pokémon GO popularizes augmented reality

Nintendo’s Pokémon GO hits 21 million active daily users, the biggest mobile game in... Read more

$4M program to recruit 67 students to "Study North"

$4M program to recruit 67 students to “Study North”

6 Northern Ontario colleges collaborate on market research, marketing materials, a microsite,... Read more

Triple MOOC engagement via Facebook Groups

Triple MOOC engagement via Facebook Groups

A new study finds that MOOC students are almost three times as engaged, much longer pre- and... Read more

George Brown opens YouTube Creator Space

George Brown opens YouTube CreatorSpace

Toronto’s George Brown College opens a new “YouTube CreatorSpace”. YouTube now... Read more

Unfortunate acronyms for new ASSLaw / ASSOL

Unfortunate acronyms for new ASSLaw / ASSOL

Virginia’s George Mason University quickly adjusts the new name for its Antonin Scalia School... Read more

CNA Launches new brand, "indispensable" campaign

CNA launches new brand, “indispensable” campaign

Newfoundland’s College of the North Atlantic launches a new logo, which is sold, practical... Read more

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