Nintendo’s Pokémon GO hits 21 million active daily users, the biggest mobile game in history, with more active users than Twitter. Authorities warn against distracted driving, walking, and trespassing.

Not only is it important for higher ed marketers to know about gaming fads sweeping through Gen Y and Gen Z, but Pokémon GO has created a sudden appetite for geolocated augmented reality – which has potential for educational software as well as social media marketing initiatives. And, of course, you can expect most college and university campuses to be overflowing with Pokéstops by September!

iPhone in Canada