Bright Ideas
$4M program to recruit 67 students to “Study North”
Institution: Cambrian College, Canadore College, Collège Boréal, Confederation College, Northern College, Sault College, Ontario
Implementation Date: May 2016
6 Northern Ontario colleges collaborate on market research, marketing materials, a microsite, travel incentives, and 5 full-time recruiters — with a target of 50 students per year. Is that $60,000 per student?
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