Bright Ideas

Club Lassonde

Institution: Lassonde School of Engineering, , Toronto, , Canada

Implementation Date: October 2013

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York University’s Lassonde School of Engineering has a dynamic student recruitment microsite called “Club Lassonde.”  Future Lassondians can join the club, chat with current students, get advance notice of scholarships, and gain access to members-only video content, VIP treatment at events, and exclusive contests and giveaways.  Members get a “snazzy card,” and meaningful information to assist in the application process.

Club Lassonde is focused on service design from the outset.

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