Institution: Lassonde School of Engineering, York University, Toronto, Ontario, Canada
Implementation Date: October 2013
York University’s Lassonde School of Engineering has a dynamic student recruitment microsite called “Club Lassonde.” Future Lassondians can join the club, chat with current students, get advance notice of scholarships, and gain access to members-only video content, VIP treatment at events, and exclusive contests and giveaways. Members get a “snazzy card,” and meaningful information to assist in the application process.
Club Lassonde is focused on service design from the outset.
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