In 2010, Brock University raised the bar for personal attention to applicants in their letters of acceptance. Each student received a package of confetti with their offer package, and instructions to:
1) Read your offer of admission
2) Open package
3) Throw confetti and do your happy dance
This Brock video demonstrates both the “unboxing” of the mailer, and the social media efforts to engage students and their “happy dances”:
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