Bright Ideas

Branded Perfumes

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Implementation Date: August 2008

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American colleges have partnered with Masik Collegiate Frangrances to produce their own branded perfume lines, from UNC Chapel Hill, Penn State, Virginia Tech and others. (17 institutions appear on the Masik website).  Eau de toilette and parfum are sold for $40 to $62 each.


"We partner with each university to create a different men’s cologne and women’s perfume. These signature scents are inspired by unique elements such as the school colors, campus style, flowers and trees, traditions and location. We pitch our perfumers a ‘fragrance brief’ that outlines these school specific elements along with pictures of the university campus, sporting events, students and alumni. Once we formulate scent options for the school, the universities conduct smell sessions to determine which fragrances they like best – these scents then become the official men’s and women's fragrance for each school." - Masik Collegiate Perfumes

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