Eduvation Blog

What to make of “the Gamer Generation”

Ken Steele’s reflections on the book, Gamers go to College, by Craig Westman and Penny Bouman. (Washington DC: AACRAO, 2006). $70 US. In a nutshell: I bought the book, and I... Read more

Ken Steele’s reflections on the book, Gamers go to College, by Craig Westman and Penny Bouman. (Washington DC: AACRAO, 2006). $70 US. In a... Read more

Field Report: The 2007 Ontario College Information Fair

Ken Steele attended the 2007 Ontario College Information Fair this week in Toronto, and provides his observations from Canada’s second-largest post-secondary trade show… The energy is palpable as hundreds of... Read more

Ken Steele attended the 2007 Ontario College Information Fair this week in Toronto, and provides his observations from Canada’s second-largest... Read more

Field Report from the 2007 Ontario Universities’ Fair

Ken Steele attended the 2007 Ontario Universities’ Fair last month in Toronto, and provides his observations from Canada’s largest post-secondary trade show… Walking around the 2007 OUF gives me a... Read more

Ken Steele attended the 2007 Ontario Universities’ Fair last month in Toronto, and provides his observations from Canada’s largest... Read more

Can an institutional brand ever be Cool?

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew Essex. (New York: Atria Books, 2007.) Plenty of marketing books... Read more

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew... Read more

Trendspotting at the 2006 Ontario Universities’ Fair

Every year, Academica Group sends consultants undercover to attend the massive Ontario Universities’ Fair (OUF), held at the end of September at the Metro Toronto Convention Centre. Typically, about 80,000... Read more

Every year, Academica Group sends consultants undercover to attend the massive Ontario Universities’ Fair (OUF), held at the end of September... Read more

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