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Wednesday, October 22, 2008 | Category: PSE Fairs

2008 Maclean’s On-Campus Virtual Fair

On October 22, 2008, Maclean’s magazine hosted Canada’s first-ever virtual college and university recruitment fair. Academica Group’s Ken Steele spent most of the day visiting virtual booths, attending virtual presentations, and watching virtual... Read more

On October 22, 2008, Maclean’s magazine hosted Canada’s first-ever virtual college and university recruitment fair. Academica... Read more

Saturday, September 27, 2008 | Category: PSE Fairs

Is Anything New at the (2008) OUF?

Ken Steele’s field report from the 2008 Ontario Universities’ Fair, providing an overview of what’s new and what’s not for Canadian university recruitment. From where we sit here at Academica... Read more

Ken Steele’s field report from the 2008 Ontario Universities’ Fair, providing an overview of what’s new and what’s not for... Read more

Sunday, September 7, 2008 | Category: Sharp Thinking

It’s O-Week Party Time, so Keep Your Head Down!

It’s the lull before the storm. Back-to-school. The airwaves are jammed with ads for school supplies, just as the gates to campus are jammed with minivans and SUVs, many pulling... Read more

It’s the lull before the storm. Back-to-school. The airwaves are jammed with ads for school supplies, just as the gates to campus are jammed... Read more

Friday, August 1, 2008 | Category: Sharp Thinking

Recovering from Conference Season

Like most of academia, it seems, I’m addicted to conferences. And it would appear that everyone wants to attend those conferences in the two-month window between May, when most students leave... Read more

Like most of academia, it seems, I’m addicted to conferences. And it would appear that everyone wants to attend those conferences in the... Read more

Monday, May 19, 2008 | Category: PSE Fairs

Integrated Marketing & Branding in Seattle

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May 19-21, 2008. Much of the program focused on fundamentals,... Read more

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May... Read more

Tuesday, February 26, 2008 | Category: PSE Fairs

Thoughts from OURA 2008

Ken Steele reflects on ideas aired at the 2008 Ontario University Registrar’s Association conference, held February 25-6 in Niagara Falls Ontario. (OURA 2008 website) OURA conferences are always a lively... Read more

Ken Steele reflects on ideas aired at the 2008 Ontario University Registrar’s Association conference, held February 25-6 in Niagara Falls... Read more

Wednesday, February 6, 2008 | Category: Book Reviews

May All Your Messages Be Sticky…

Ken Steele applies lessons learned from Chip & Dan Heath’s bestselling book, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007), to higher education. Chances are,... Read more

Ken Steele applies lessons learned from Chip & Dan Heath’s bestselling book, Made to Stick: Why Some Ideas Survive and Others Die (New... Read more

Saturday, December 8, 2007 | Category: Book Reviews

What’s Wrong with University?

Ken Steele’s reflections on Jeff Rybak’s new book, What’s Wrong with University and how to make it work for you anyway. (ECW Press, 2007). You may know Jeff Rybak as a... Read more

Ken Steele’s reflections on Jeff Rybak’s new book, What’s Wrong with University and how to make it work for you anyway. (ECW... Read more

Sunday, December 2, 2007 | Category: Book Reviews

Ivory Tower Blues: A University System in Crisis

Ken Steele reviews the book, Ivory Tower Blues: A University System in Crisis, by James E. Côté and Anton L. Allahar (University of Toronto Press, 2007). Ivory Tower Blues has garnered a... Read more

Ken Steele reviews the book, Ivory Tower Blues: A University System in Crisis, by James E. Côté and Anton L. Allahar (University of Toronto Press,... Read more

Monday, November 12, 2007 | Category: PSE Fairs

Nuggets from the 2007 AMA Higher Ed Symposium

A field report by Ken Steele, summarizing the best “nuggets” gleaned from presentations at the annual conference in San Diego. The annual American Marketing Association Symposium for the Marketing of... Read more

A field report by Ken Steele, summarizing the best “nuggets” gleaned from presentations at the annual conference in San Diego. The annual... Read more

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