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Monday, September 28, 2009 | Category: PSE Fairs

2009 Recruitment Season starts with an OUF!

Ken Steele’s annual field report from the Ontario Universities’ Fair, the largest postsecondary exhibition in North America, provides a sampling of guerrilla marketing tactics, new brands and university recruitment campaigns.... Read more

Ken Steele’s annual field report from the Ontario Universities’ Fair, the largest postsecondary exhibition in North America, provides a sampling... Read more

Thursday, November 6, 2008 | Category: PSE Fairs

2008 GlobeCampus Virtual University Fair

Canada’s first virtual university fair was staged online on Thursday November 6, 2008 by the Globe & Mail, and Academica Group’s Ken Steele was there to check out the exhibits, the... Read more

Canada’s first virtual university fair was staged online on Thursday November 6, 2008 by the Globe & Mail, and Academica Group’s Ken... Read more

Wednesday, October 22, 2008 | Category: PSE Fairs

2008 Maclean’s On-Campus Virtual Fair

On October 22, 2008, Maclean’s magazine hosted Canada’s first-ever virtual college and university recruitment fair. Academica Group’s Ken Steele spent most of the day visiting virtual booths, attending virtual presentations, and watching virtual... Read more

On October 22, 2008, Maclean’s magazine hosted Canada’s first-ever virtual college and university recruitment fair. Academica... Read more

Saturday, September 27, 2008 | Category: PSE Fairs

Is Anything New at the (2008) OUF?

Ken Steele’s field report from the 2008 Ontario Universities’ Fair, providing an overview of what’s new and what’s not for Canadian university recruitment. From where we sit here at Academica... Read more

Ken Steele’s field report from the 2008 Ontario Universities’ Fair, providing an overview of what’s new and what’s not for... Read more

Monday, May 19, 2008 | Category: PSE Fairs

Integrated Marketing & Branding in Seattle

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May 19-21, 2008. Much of the program focused on fundamentals,... Read more

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May... Read more

Tuesday, February 26, 2008 | Category: PSE Fairs

Thoughts from OURA 2008

Ken Steele reflects on ideas aired at the 2008 Ontario University Registrar’s Association conference, held February 25-6 in Niagara Falls Ontario. (OURA 2008 website) OURA conferences are always a lively... Read more

Ken Steele reflects on ideas aired at the 2008 Ontario University Registrar’s Association conference, held February 25-6 in Niagara Falls... Read more

Monday, November 12, 2007 | Category: PSE Fairs

Nuggets from the 2007 AMA Higher Ed Symposium

A field report by Ken Steele, summarizing the best “nuggets” gleaned from presentations at the annual conference in San Diego. The annual American Marketing Association Symposium for the Marketing of... Read more

A field report by Ken Steele, summarizing the best “nuggets” gleaned from presentations at the annual conference in San Diego. The annual... Read more

Tuesday, October 23, 2007 | Category: PSE Fairs

Field Report: The 2007 Ontario College Information Fair

Ken Steele attended the 2007 Ontario College Information Fair this week in Toronto, and provides his observations from Canada’s second-largest post-secondary trade show… The energy is palpable as hundreds of... Read more

Ken Steele attended the 2007 Ontario College Information Fair this week in Toronto, and provides his observations from Canada’s second-largest... Read more

Sunday, October 14, 2007 | Category: PSE Fairs

Field Report from the 2007 Ontario Universities’ Fair

Ken Steele attended the 2007 Ontario Universities’ Fair last month in Toronto, and provides his observations from Canada’s largest post-secondary trade show… Walking around the 2007 OUF gives me a... Read more

Ken Steele attended the 2007 Ontario Universities’ Fair last month in Toronto, and provides his observations from Canada’s largest... Read more

Tuesday, September 4, 2007 | Category: PSE Fairs

Trendspotting at the 2006 Ontario Universities’ Fair

Every year, Academica Group sends consultants undercover to attend the massive Ontario Universities’ Fair (OUF), held at the end of September at the Metro Toronto Convention Centre. Typically, about 80,000... Read more

Every year, Academica Group sends consultants undercover to attend the massive Ontario Universities’ Fair (OUF), held at the end of September... Read more

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