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Friday, May 26, 2017 | Category: Videos

“Committee-Proof” Visual Identities

Based on his global study of more than 100 higher education brand identity redesigns over the past 24 months, Ken Steele offers up these tongue-in-cheek samples of utterly conventional, unobjectionable... Read more

Based on his global study of more than 100 higher education brand identity redesigns over the past 24 months, Ken Steele offers up these... Read more

Thursday, May 18, 2017 | Category: Videos

Top 10 Brand Identity Trends

Brand strategist Ken Steele sums up the results of his global survey of 105 higher ed brand identity redesigns completed over the past 24 months, from May 2015 until May... Read more

Brand strategist Ken Steele sums up the results of his global survey of 105 higher ed brand identity redesigns completed over the past 24 months,... Read more

Tuesday, March 22, 2016 | Category: Blog, Higher Ed Trends, Videos

New Names & Nicknames in 2015 PSE Branding

This week, Ken completes his 3-part review of higher ed branding in 2015 with a look at “New Names & Nicknames,” from DMZ to uVic! (Part 1 was “Cautionary Tales... Read more

This week, Ken completes his 3-part review of higher ed branding in 2015 with a look at “New Names & Nicknames,” from DMZ to uVic! (Part 1... Read more

Tuesday, March 15, 2016 | Category: Blog, Higher Ed Trends, Videos

Bold New Brands of 2015

Last week, Ken shared some classic cautionary tales of higher ed brand misfires, and we looked at some particularly cautious new brands from Canadian colleges and universities, perhaps in response.... Read more

Last week, Ken shared some classic cautionary tales of higher ed brand misfires, and we looked at some particularly cautious new brands from Canadian... Read more

Tuesday, March 8, 2016 | Category: Blog, Higher Ed Trends, Videos

Cautionary Tales & Cautious Rebrands

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing campaigns. This week, we look at... Read more

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing... Read more

Friday, August 21, 2015 | Category: Blog

Brand Chemistry: Christian College Brands

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college) brand positions and reputational challenges. in Canada, religious affiliation is most intense in... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college)... Read more

| Category: Blog

Brand Chemistry: New Universities

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges and universities because of name changes. Sometimes any name... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges... Read more

| Category: Blog

Brand Chemistry: Trends in College Logo Design

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build goodwill and trust, to be top... Read more

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build... Read more

| Category: Blog

Brand Chemistry: 2014 College Rebrandings

Ken Steele completes his review of Canadian college visual identity redesigns (for now) with those completed in 2014. London Ontario’s Fanshawe College revised its “4-F” icon with the “North Star.”... Read more

Ken Steele completes his review of Canadian college visual identity redesigns (for now) with those completed in 2014. London Ontario’s Fanshawe... Read more

| Category: Blog

Brand Chemistry: 2013 College Rebrandings

Ken Steele reviews visual identity redesigns at Canadian colleges in 2013. New Brunswick Community College (NBCC) replaced its sailing ship with a multi-coloured “N” evoking the various landscapes of New... Read more

Ken Steele reviews visual identity redesigns at Canadian colleges in 2013. New Brunswick Community College (NBCC) replaced its sailing ship with a... Read more

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