Friday, November 2, 2007  |  Category: Book Reviews

What to make of “the Gamer Generation”

Ken Steele’s reflections on the book, Gamers go to College, by Craig Westman and Penny Bouman. (Washington DC: AACRAO, 2006). $70 US. In a nutshell: I bought the book, and I... Read more

Ken Steele’s reflections on the book, Gamers go to College, by Craig Westman and Penny Bouman. (Washington DC: AACRAO, 2006). $70 US. In a... Read more

Monday, October 8, 2007  |  Category: Book Reviews

Can an institutional brand ever be Cool?

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew Essex. (New York: Atria Books, 2007.) Plenty of marketing books... Read more

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew... Read more