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Wednesday, October 22, 2008 | Category: PSE Fairs

2008 Maclean’s On-Campus Virtual Fair

On October 22, 2008, Maclean’s magazine hosted Canada’s first-ever virtual college and university recruitment fair. Academica Group’s Ken Steele spent most of the day visiting virtual booths, attending virtual presentations, and watching virtual... Read more

On October 22, 2008, Maclean’s magazine hosted Canada’s first-ever virtual college and university recruitment fair. Academica... Read more

Monday, May 19, 2008 | Category: PSE Fairs

Integrated Marketing & Branding in Seattle

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May 19-21, 2008. Much of the program focused on fundamentals,... Read more

Ken Steele was among 113 higher education marketers in Seattle Washington for the 2008 CASE Institute for Integrated Marketing and Branding, May... Read more

Tuesday, February 26, 2008 | Category: PSE Fairs

Thoughts from OURA 2008

Ken Steele reflects on ideas aired at the 2008 Ontario University Registrar’s Association conference, held February 25-6 in Niagara Falls Ontario. (OURA 2008 website) OURA conferences are always a lively... Read more

Ken Steele reflects on ideas aired at the 2008 Ontario University Registrar’s Association conference, held February 25-6 in Niagara Falls... Read more

Wednesday, February 6, 2008 | Category: Book Reviews

May All Your Messages Be Sticky…

Ken Steele applies lessons learned from Chip & Dan Heath’s bestselling book, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007), to higher education. Chances are,... Read more

Ken Steele applies lessons learned from Chip & Dan Heath’s bestselling book, Made to Stick: Why Some Ideas Survive and Others Die (New... Read more

Monday, November 12, 2007 | Category: PSE Fairs

Nuggets from the 2007 AMA Higher Ed Symposium

A field report by Ken Steele, summarizing the best “nuggets” gleaned from presentations at the annual conference in San Diego. The annual American Marketing Association Symposium for the Marketing of... Read more

A field report by Ken Steele, summarizing the best “nuggets” gleaned from presentations at the annual conference in San Diego. The annual... Read more

Tuesday, October 23, 2007 | Category: PSE Fairs

Field Report: The 2007 Ontario College Information Fair

Ken Steele attended the 2007 Ontario College Information Fair this week in Toronto, and provides his observations from Canada’s second-largest post-secondary trade show… The energy is palpable as hundreds of... Read more

Ken Steele attended the 2007 Ontario College Information Fair this week in Toronto, and provides his observations from Canada’s second-largest... Read more

Sunday, October 14, 2007 | Category: PSE Fairs

Field Report from the 2007 Ontario Universities’ Fair

Ken Steele attended the 2007 Ontario Universities’ Fair last month in Toronto, and provides his observations from Canada’s largest post-secondary trade show… Walking around the 2007 OUF gives me a... Read more

Ken Steele attended the 2007 Ontario Universities’ Fair last month in Toronto, and provides his observations from Canada’s largest... Read more

Monday, October 8, 2007 | Category: Book Reviews

Can an institutional brand ever be Cool?

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew Essex. (New York: Atria Books, 2007.) Plenty of marketing books... Read more

Ken Steele’s reflections on the book Chasing Cool: Standing Out in Today’s Cluttered Marketplace, by Noah Kerner, Gene Pressman, and Andrew... Read more

Tuesday, September 4, 2007 | Category: PSE Fairs

Trendspotting at the 2006 Ontario Universities’ Fair

Every year, Academica Group sends consultants undercover to attend the massive Ontario Universities’ Fair (OUF), held at the end of September at the Metro Toronto Convention Centre. Typically, about 80,000... Read more

Every year, Academica Group sends consultants undercover to attend the massive Ontario Universities’ Fair (OUF), held at the end of September... Read more

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