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Browsing posts categorized as Brand Chemistry

New Names & Nicknames in 2015 PSE Branding

This week, Ken completes his 3-part review of higher ed branding in 2015 with a look at “New Names & Nicknames,” from DMZ to uVic! (Part 1 was “Cautionary Tales & Cautious Rebrandings”  . Part 2 was “Bold New Brands of 2015”.) Without a doubt, institutions are loathe to lose decades of... Read more

This week, Ken completes his 3-part review of higher ed branding in 2015 with a look at “New Names & Nicknames,” from DMZ to uVic! (Part 1... Read more

Bold New Brands of 2015

Last week, Ken shared some classic cautionary tales of higher ed brand misfires, and we looked at some particularly cautious new brands from Canadian colleges and universities, perhaps in response. This week, we look at the flipside: provocative brands and campaigns that deliberately court controversy.... Read more

Last week, Ken shared some classic cautionary tales of higher ed brand misfires, and we looked at some particularly cautious new brands from Canadian... Read more

Cautionary Tales & Cautious Rebrands

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing campaigns. This week, we look at some notable brand mis-steps that have become cautionary tales for campus marketers, and the inevitable result: some very cautious,... Read more

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing... Read more

Brand Chemistry: Christian College Brands

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college) brand positions and reputational challenges. in Canada, religious affiliation is most intense in Quebec and the Atlantic provinces. There are 34 member... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college)... Read more

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