Advancing the Academy

Trends in University Reputation Management

90-120 min keynote presentation, half-day workshop or full-day retreat 

Reputation ManagementFacing unprecedented demographic and economic pressures, upstart competitors and global markets, universities have become increasingly sophisticated in their marketing and communications efforts, and strategic in managing their reputations. Digital technologies and online platforms aren’t just transforming the work we do; they are revolutionizing the process of teaching and learning, and the nature of higher education.

Ken Steele is Canada’s leading higher education monitor and futurist. After an award-winning career in marketing, he co-founded Academica Group, created the Academica Top Ten, manages Eduvation Inc, co-authored Canada’s first book on enrolment management, and hosts a weekly webcast, Ten with Ken, that reaches thousands of subscribers on a dozen platforms. Ken brings his unique perspective and insight to a broad range of audiences, from faculty and instructors, boards and senior administration, to information technology staff, concerned parents, and Canada’s most powerful corporate CEOs.

In this fast-paced, interactive workshop, Ken will synthesize sector trends, research data and best practices to share a big picture view of the work of college and university communicators, and how it connects to the mission of the academy and its future. Ken will share inspiring examples and cautionary tales of institutional positioning, awareness campaigns, and social media marketing, and guide participants in exploring how they can be strategic and proactive when time and money are in short supply.

“I have only received great/positive feedback since your session. Our team certainly appreciated the content, your insights, the pace and opportunity to interact. The real-time polling was efficient and effective!  Ken, on behalf of my colleagues, thanks very much for the time you invested in ensuring our session was productive, stimulating and thought/idea-provoking.”

Lisa Banks, VP External Relations, Georgian College

Ken showed up on our BC campus at 8PM after a flight from Ontario and didn’t lose a minute — working a faculty gathering for information all evening. He then plunged into a day and a half of meetings with a perspicacity unmatched in my experience, emerging with a thorough understanding of who we are and what we needed. His tactical and strategic recommendations helped lead to a 51% increase in enrolment this fall, and he continues to help us spread the word about our new University long after his contract was up.

Dr. David J. Helfand, President, Quest University Canada

Ken is a lively and engaging presenter who brings his material to life through anecdote and compelling visuals. More than that, though, he is an evangelist for university communications and a subject matter expert.

Richard Fisher, Chief Communications Officer, Development & Alumni Engagement, UBC

Here are some relevant episodes of 10K, for a sense of Ken’s approach and as potential examples to share with participants in advance:




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