Institutional Distinctiveness

Differentiation through Brand Chemistry™


After decades working with colleges and universities to design and interpret market research, assess competitive positioning and differentiation, and develop memorable, unique and focused brand strategies, Ken Steele has developed a process he calls “brand chemistry” to analyze the constituent elements of an institution’s brand position, and refine the formula to generate powerful solutions.

Ken Steele is Canada’s leading higher education monitor and futurist. After an award-winning career in marketing, he co-founded Academica Group, created the Academica Top Ten, manages Eduvation Inc, co-authored Canada’s first book on enrolment management, and hosts a weekly webcast, Ten with Ken, that reaches thousands of subscribers on a dozen platforms. Ken brings his unique perspective and insight to a broad range of audiences, from faculty and instructors, boards and senior administration, to information technology staff, concerned parents, and Canada’s most powerful corporate CEOs.

Here are some branding-related episodes of 10K, for a sense of Ken’s approach and as potential examples to share with participants in advance:



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