Best Practices in Social Media

New Media for Marketing, Communication, and Pedagogy


Social media, from Facebook and Tumblr to YouTube and Instagram (to use the familiar North American examples) has complicated college and university recruitment, student communication, and media relations / issues management for sure.  Every year sees a new crop of “headaches” sparked most often by careless online posts or comments. But social media (from Youtube to Wikipedia) have also got enormous potential to be useful tools for pedagogy, keeping students engaged in the classroom and motivating them to create better written work.

Ken Steele is Canada’s leading higher education monitor and futurist. He co-founded Academica Group, created the Academica Top Ten, manages Eduvation Inc, co-authored Canada’s first book on enrolment management, and hosts a weekly webcast, Ten with Ken, that reaches thousands of subscribers on a dozen platforms. Ken brings his unique perspective and insight to a broad range of audiences, from faculty and instructors, boards and senior administration, to information technology staff, concerned parents, and Canada’s most powerful corporate CEOs.

Here are some relevant episodes of 10K, for a sense of Ken’s approach and as potential examples to share with participants in advance:


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