Marketing Communications

Ken Steele has founded and managed an award-winning ad agency, worked in media relations and PR, and consulted with a hundred colleges and universities on student recruitment marketing and institutional brand positioning strategy.  He can combine that experience with the most comprehensive PSE consumer research in the world, and ongoing monitoring of emerging trends and unusual tactics in marketing and branding, to bring some out-of-the-box ideas to your advancement, marketing or recruitment teams.  Although every presentation, workshop or retreat is customized for your institution and audience, often based on your own research data, some of his existing presentations that touch on marketing and communications topics include:


“Ken Steele and Academica Group proved to be invaluable to GPRC as we refined and refreshed our brand.  Ken engaged all segments of our widely varied stakeholder group, and provided insightful recommendations for our consideration.  Ken Steele is the type of consultant who reveals, rather than creates, a suggested path based upon skillful research and interpretation.”

Don Gnatiuk, President & CEO, GPRC

Ken is a lively and engaging presenter who brings his material to life through anecdote and compelling visuals. More than that, though, he is an evangelist for university communications and a subject matter expert.

Richard Fisher, Chief Communications Officer, Development & Alumni Engagement, UBC

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