Subscribe to Eduvation’s Brandscape™ and get instant access to continually updated data and analysis on billions in marketing spending by almost 200 Canadian colleges and universities from coast to coast. Hand-pick comparison sets and you can graph spends, outcomes, benchmarks and analysis in thousands of ways. Try it yourself! (Open in a new tab for best results)

Subscribe to Eduvation’s Brandscape™, and get instant access to continually updated competitive intelligence and analysis:

• Marketing Spend data tracking $2 billion in marketing activity, from 2018 through 2026, for 190+ Canadian colleges and universities from coast to coast. Graph it in dollars, budget ratio, or per-student – 5 different ways, including actuals, year-over-year shifts, indexed over time, and benchmarked against your comparison set. Detailed footnotes explain data sources and abnormalities, including feedback from CMOs at the institution.
• Custom Comparison Sets including sector, language, province, and more – and you can hand-pick as many comparison institutions as you like!
• Canadian Benchmarks on marketing budgets for any comparison set – as an average over time, or by individual year. Instantly see how your institution performs!
• Outcome Data including domestic and international enrolment, OUAC applications and confirmations, annual research funding, and 2 sets of Maclean’s rankings. (Again, you can graph it 5 different ways, against any comparison set you wish.)
• Map the Landscape with our proprietary Brandscape™ Maps, showing the marketing activity of your institution and its competitors at a glance!
• Impact Analysis of how shifts in marketing spend impact applications, enrolment, research funding and/or rankings, up to 5 years later! (These features are still very much in beta, but are being refined with feedback from the CMO community.)

Subscribe to Brandscape™ for just $2,400 per year, which includes:

• Unlimited access to Brandscape™ 
• Brandscape™ webinars and discussions
• Ongoing updates and expansions
• Individual membership in the CMO Roundtable
• CMO resources including thousands of ad reviews, brand profiles, and more!

Brandscape™ reports come bundled with membership in Eduvation’s national CMO Circle. Read more about the CMO Roundtable here.

NOTE: This video describes the 2024 print-based report series.