Eduvation Blog

Browsing posts tagged with logos

Cautionary Tales & Cautious Rebrands

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing campaigns. This week, we look at some notable brand mis-steps that have become cautionary tales for campus marketers, and the inevitable result: some very cautious,... Read more

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing... Read more

Brand Chemistry: Christian College Brands

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college) brand positions and reputational challenges. in Canada, religious affiliation is most intense in Quebec and the Atlantic provinces. There are 34 member... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college)... Read more

Brand Chemistry: New Universities

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges and universities because of name changes. Sometimes any name change is an improvement, such as the renaming of Beaver College or Kinki University. in Canada, most... Read more

Canada’s most trusted higher ed monitor and futurist, Ken Steele, reviews examples of name changes and visual identity redesigns at colleges... Read more

Brand Chemistry: Trends in College Logo Design

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build goodwill and trust, to be top of mind, to command a premium price point, or to build a tribal following of raving fans. A visual identity is a critical piece of... Read more

Ken Steele explores the value of a strong college or university brand: to attract students and faculty from outside the immediate region, to build... Read more

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