Thursday, July 13, 2017 | Category: Brand Chemistry, Ten with Ken
Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni. In part 1, we looked at half a dozen new visual identities that caused outrage, either because they were too crazy creative or deadly dull. But there were also some... Read more
Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni. In part... Read more
Friday, July 7, 2017 | Category: Brand Chemistry, Ten with Ken
Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds of a backlash are 10% overall, 20% at universities (4-year colleges), 0% at community colleges — and 50% at arts institutes! This week, 5 disastrous... Read more
Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds... Read more
Tuesday, March 8, 2016 | Category: Blog, Brand Chemistry, ICYMI - Video Pics, Ten with Ken, Year in Review
For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing campaigns. This week, we look at some notable brand mis-steps that have become cautionary tales for campus marketers, and the inevitable result: some very cautious,... Read more
For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing... Read more
Friday, August 21, 2015 | Category: Brand Chemistry
Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college) brand positions and reputational challenges. in Canada, religious affiliation is most intense in Quebec and the Atlantic provinces. There are 34 member... Read more
Canada’s most trusted higher ed monitor and futurist, Ken Steele, explores Christian college (and religiously-affiliated university college)... Read more