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Browsing posts tagged with Higher Ed Branding

The Wild West of Higher Ed Branding

Wild West of Higher Ed Branding: Wyoming Cowboys

University of Wyoming When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist or racist implications, what do you do? In the “Wild West” of higher ed branding, the University of Wyoming charged ahead with its new slogan, “The World... Read more

University of Wyoming When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist... Read more

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