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Browsing posts tagged with Brand Chemistry

Branding Misfires II: 2015-2017

Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni.  In part 1, we looked at half a dozen new visual identities that caused outrage, either because they were too crazy creative or deadly dull. But there were also some... Read more

Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni.  In part... Read more

Branding Misfires I: 2015-2017

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds of a backlash are 10% overall, 20% at universities (4-year colleges), 0% at community colleges — and 50% at arts institutes! This week, 5 disastrous... Read more

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds... Read more

Cautionary Tales & Cautious Rebrands

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing campaigns. This week, we look at some notable brand mis-steps that have become cautionary tales for campus marketers, and the inevitable result: some very cautious,... Read more

For the next few episodes, Ken Steele returns to the Brand Chemistry™ Lab to analyze recent trends in higher ed brand identities and marketing... Read more

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