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Browsing posts categorized as Brand Chemistry

Branding Misfires I: 2015-2017

Branding Misfires I

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds of a backlash are 10% overall, 20% at universities (4-year colleges), 0% at community colleges — and 50% at arts institutes! This week, 5 disastrous... Read more

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds... Read more

World’s Best Rebrands (Part 2)

World's Best Rebrands II

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings – those that are professional, memorable, balanced and well-designed, AND that didn’t spark a backlash from faculty, students or alumni. In Part 1... Read more

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best... Read more

World’s Best Rebrands (Part 1)

World's Best Rebrands I

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings – those that are professional, memorable, balanced and well-designed, and that didn’t spark a backlash from faculty, students or alumni.   #10:... Read more

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best... Read more

“Committee-Proof” Visual Identities

"Committee-Proof" Visual Identities

Based on his global study of more than 100 higher education brand identity redesigns over the past 24 months, Ken Steele offers up these tongue-in-cheek samples of utterly conventional, unobjectionable logo designs following the latest trends. If your new identity had to be approved by 100 branding... Read more

Based on his global study of more than 100 higher education brand identity redesigns over the past 24 months, Ken Steele offers up these... Read more

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