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Browsing posts categorized as Ten with Ken

Higher Ed Branding: The Bold & The Brave

Higher Ed Branding: The Bold & The Brave

Brescia University College (ON) & Maryville University (MO) College and university marketers have to work hard to gather research and build campus consensus around a new brand position. Although the goal is to develop a distinctive position, the reality is that many higher ed branding projects result in... Read more

Brescia University College (ON) & Maryville University (MO) College and university marketers have to work hard to gather research and build... Read more

Wonky Higher Ed Branding

Wonky Higher Ed Branding

American University, Washington DC Sure, your brand needs to “own a word” in the minds of your customers. But what if some think it’s an insult? Ken Steele has been a higher ed brand consultant for decades, working with hundreds of institutions across North America.  He’s seen plenty of “one-word... Read more

American University, Washington DC Sure, your brand needs to “own a word” in the minds of your customers. But what if some think it’s an... Read more

The Wild West of Higher Ed Branding

Wild West of Higher Ed Branding: Wyoming Cowboys

University of Wyoming When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist or racist implications, what do you do? In the “Wild West” of higher ed branding, the University of Wyoming charged ahead with its new slogan, “The World... Read more

University of Wyoming When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist... Read more

5 Changes for Season 5!

5 Changes for Season 5

As Ten with Ken begins its FIFTH season, we’re adopting some online video best practices and streamlined processes that we think will be big improvements! 1. New Brand! We’re using a compressed, 4-second “bumper” more suitable to shorter videos, and showcasing 10K’s first real logo. The icon,... Read more

As Ten with Ken begins its FIFTH season, we’re adopting some online video best practices and streamlined processes that we think will be big... Read more

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