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Browsing posts categorized as Ten with Ken

Branding Misfires II: 2015-2017

Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni.  In part 1, we looked at half a dozen new visual identities that caused outrage, either because they were too crazy creative or deadly dull. But there were also some... Read more

Ken Steele completes his review of 12 higher ed rebrands in the past 2 years that sparked a backlash from campus stakeholders and alumni.  In part... Read more

Branding Misfires I: 2015-2017

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds of a backlash are 10% overall, 20% at universities (4-year colleges), 0% at community colleges — and 50% at arts institutes! This week, 5 disastrous... Read more

Ken Steele starts reviewing the 12 higher ed rebrands of the past 2 years that caused outrage and opposition among faculty, students and alumni. Odds... Read more

World’s Best Rebrands (Part 2)

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings – those that are professional, memorable, balanced and well-designed, AND that didn’t spark a backlash from faculty, students or alumni. In Part 1... Read more

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best... Read more

World’s Best Rebrands (Part 1)

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best rebrandings – those that are professional, memorable, balanced and well-designed, and that didn’t spark a backlash from faculty, students or alumni.   #10:... Read more

Based on our recent global survey of more than 100 higher ed brand identity redesigns over the past 2 years, Ken Steele counts down the 10 best... Read more

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